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Why Does Windows Have Terrible Battery Life?

10/23/2013 - battery life, laptop, macbook air
Apple is clearly doing a great job here. Kudos. If you want a device that delivers maximum battery life for light web browsing, there's no question that you should get something with an Apple logo on it. I just wish somebody could explain to me and Anand why Windows is so awful at managing idle power. We're at a loss to understand why Windows' terrible – and worsening! – idle battery life performance isn't the source of far more industry outrage.
I've always found this odd as well, why can't Windows laptop last all day?