HERE Maps helps you feel like a local anywhere you go. See where you are, search and discover nearby places, and get a feel for the place.
Or, as a commenter put it:
How dare Nokia talk so smugly about Apple Maps, and how they will rescue Apple users and then go on to release this horrendous app.
Apparently, it's just a wrapper for a web app, which is why text is so hard to read. Also, no car-view TBT directions. It's just a map.