Microsoft considers free versions of Windows Phone and Windows RT for device makers

Sources familiar with Microsoft’s plans have revealed to The Verge that free future versions are under serious consideration by OS chief Terry Myerson. We understand the plans aren’t fully set in stone, but they’re part of broader changes Myerson is planning for the future of Windows.
I'm sorry, but isn't this a bit too late? Microsoft seems to think there are millions of consumers out there that haven't bought Windows Phone because they... dislike Nokia? Nokia makes great phones, and licensing the OS free of charge this late in the game is like hitting a home run when the stadium is already empty and all have gone home.